Just watch the latest commercial on iPad, could not help myself but to share this video. It's cools and it's sexy. I wanna get one too.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, May 13, 2010
Wednesday, May 5, 2010
Global Social Media Trends - Asia Impact
Check out this SlideShare Presentation: As we moved forward to an even more CONNECTED world, this slide shows the rising trend and usage of social media in our everyday lives. Marketers and brand owners whether they like it or not, the early adopters of this trend will definitely have a better competitive advantage, an upper hand over the 'somewhat skeptics'
Unfortunately in Indonesia and in my work, I come across more of the 'somewhat skeptics' as opposed to the early adopters. I am still hopeful things will change when they hear more on how we can leverage in a more synergistic approach between the traditional and new media.
Thanks to Tom Smith of Trendstream for the insights.
Unfortunately in Indonesia and in my work, I come across more of the 'somewhat skeptics' as opposed to the early adopters. I am still hopeful things will change when they hear more on how we can leverage in a more synergistic approach between the traditional and new media.
Thanks to Tom Smith of Trendstream for the insights.
Wednesday, April 28, 2010
Positioning
In the book POSITIONING : The Battle for your Mind by Al Ries and Jack Trout there is a statement which I like most "Positioning is not what you do to a product. Positioning is what you do to the MIND of the prospect"
How true the statement is. In the course of working with clients, many of us who are in the ad industry are often faced with some clients who are myopic in this thinking concept.
More often than ever, clients will generally go all out to to further develop their products, conduct all kinds of market research, develop new packaging designs and to some extend change the product itself with some cosmetic changes. Of course such measures may be good if the product or brand life cycle is on the decline that needed a big boost to hold on to market share but then again, marketers need to take into considerations the other aspects of the marketing spectrum.
Positioning is not just about creating nice words and tagline for the brand alone, it has to deliver the brand core and essence that is succinct, relevant and compelling to the targets. Any clever manufacturing of nice and bombastic words to define the brand will definitely turn to disaster for the brand.
More importantly, the positioning has to carry the brand truth where the manufacturer have to deliver what the brand promises in their communications campaign.
How true the statement is. In the course of working with clients, many of us who are in the ad industry are often faced with some clients who are myopic in this thinking concept.
More often than ever, clients will generally go all out to to further develop their products, conduct all kinds of market research, develop new packaging designs and to some extend change the product itself with some cosmetic changes. Of course such measures may be good if the product or brand life cycle is on the decline that needed a big boost to hold on to market share but then again, marketers need to take into considerations the other aspects of the marketing spectrum.
Positioning is not just about creating nice words and tagline for the brand alone, it has to deliver the brand core and essence that is succinct, relevant and compelling to the targets. Any clever manufacturing of nice and bombastic words to define the brand will definitely turn to disaster for the brand.
More importantly, the positioning has to carry the brand truth where the manufacturer have to deliver what the brand promises in their communications campaign.
Friday, June 20, 2008
How Green is Green? – Property in Indonesia
Have you ever wondered how true are the claims by the various property developers that their properties are green as claimed in their ads? Or, is it just because they plant a few trees here and there and hence it’s green? Or better still, get their in-house graphic designers or ad agencies to ‘touch-up’ on the images with more trees and using green color fonts for their headline and there you have it, it’s green. Hmm… I wonder!
From what I gather, all the talk of going green amongst the property developer started feverishly after the UNFCCC talk in Bali back in Dec 2007 on climate change.
So I wonder on. Is there any property developer in Indonesia taking up this initiative of building really green homes? How much will it cost to build such a home? Can a single green home stand alone or it need to be built in clusters? Will there be any takers for such a green home? Is there a standards set by the authorities to classify such a home? What about harvesting the wind and sun energy in a hybrid home system? And the question goes on and on.
So far, I failed to find any information pertaining to green homes in Indonesia. The nearest would be in Singapore followed by Australia and New Zealand. Even so, it is not widespread. Nevertheless, there are a lot more information and green initiatives in the US.
At the end of the day, I suppose it will be more of a business decision to make more profit than to go about in building green homes. Unless and of course, if there is demand for such green homes selling at a reasonable price.
Is there any property developer out there that can build really green homes in Indonesia?
“My strategic proposal to this effect has now been adopted by my client and it is with the hope that the proposal is taken in full and not just on a meet me halfway tune” David Ho
From what I gather, all the talk of going green amongst the property developer started feverishly after the UNFCCC talk in Bali back in Dec 2007 on climate change.
So I wonder on. Is there any property developer in Indonesia taking up this initiative of building really green homes? How much will it cost to build such a home? Can a single green home stand alone or it need to be built in clusters? Will there be any takers for such a green home? Is there a standards set by the authorities to classify such a home? What about harvesting the wind and sun energy in a hybrid home system? And the question goes on and on.
So far, I failed to find any information pertaining to green homes in Indonesia. The nearest would be in Singapore followed by Australia and New Zealand. Even so, it is not widespread. Nevertheless, there are a lot more information and green initiatives in the US.
At the end of the day, I suppose it will be more of a business decision to make more profit than to go about in building green homes. Unless and of course, if there is demand for such green homes selling at a reasonable price.
Is there any property developer out there that can build really green homes in Indonesia?
“My strategic proposal to this effect has now been adopted by my client and it is with the hope that the proposal is taken in full and not just on a meet me halfway tune” David Ho
Subscribe to:
Comments (Atom)
Posts
