Tuesday, April 20, 2010
Hanging on by muscle power, behind the outdoor media scene
The outdoor media in Indonesia is very robust and in almost every street and corner you take, one will be bombarded with hoardings in many different types, shapes and forms.
Behind it all, are the big boys in outdoor advertising, some are very professionally managed while some are very much left to be desired. Obviously, there are no data available on how much the outdoor business is worth in Indonesia. But, judging by the number of outdoor sites, it is definitely a HUGE business and the billings could probably ring to the tune of trillions in rupiah.
While driving along one of the main roads in Jakarta today, I can't help but notice the daredevils behind the scene captured by my Blackberry. No safety harness and total lack of safety protocol.