Global Social Media Trends - Asia Impact

Check out this SlideShare Presentation: As we moved forward to an even more CONNECTED world, this slide shows the rising trend and usage of social media in our everyday lives. Marketers and brand owners whether they like it or not, the early adopters of this trend will definitely have a better competitive advantage, an upper hand over the 'somewhat skeptics'

Unfortunately in Indonesia and in my work, I come across more of the 'somewhat skeptics' as opposed to the early adopters. I am still hopeful things will change when they hear more on how we can leverage in a more synergistic approach between the traditional and new media.

Thanks to Tom Smith of Trendstream for the insights.

Global Social Media Trends - Asia Impact

View more presentations from Tom Smith.

Social Media Trend

The rapid growth pace of technology, the rapid growth rate of mobile apps and easy interface of APIs is set to change the way people interact, connect and share. There is no turning back in terms of technology advancement and at the rate it is going, it will be a matter of days newer platform will surface and be adopted. The question then lies in what we do, how we adopt and adapt and how this explosion will affect the practitioners and advocates. The future is mobile: anywhere, anyplace, anytime

Mind boggling for those who are starting to get a grip on what's happening, what more to those who are not connected at all.

Here's a take from one of my favorite sites, http://takemetoyourleader.com/ talking about social media which I find most useful for a late starter like me.

Social Media 2012 : 11 trends you should watch
"It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009’s biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its stake rise. Plus, there were great improvements in social-media monitoring and analytics. And most notably, marketers finally acknowledged that social media was more than just a fad, with almost complete adoption by all major marketers"

Positioning

In the book POSITIONING : The Battle for your Mind by Al Ries and Jack Trout there is a statement which I like most "Positioning is not what you do to a product. Positioning is what you do to the MIND of the prospect"


How true the statement is. In the course of working with clients, many of us who are in the ad industry are often faced with some clients who are myopic in this thinking concept.

More often than ever, clients will generally go all out to to further develop their products, conduct all kinds of market research, develop new packaging designs and to some extend change the product itself with some cosmetic changes. Of course such measures may be good if the product or brand life cycle is on the decline that needed a big boost to hold on to market share but then again, marketers need to take into considerations the other aspects of the marketing spectrum.

Positioning is not just about creating nice words and tagline for the brand alone, it has to deliver the brand core and essence that is succinct, relevant and compelling to the targets. Any clever manufacturing of nice and bombastic words to define the brand will definitely turn to disaster for the brand.

More importantly, the positioning has to carry the brand truth where the manufacturer have to deliver what the brand promises in their communications campaign.

Just Do it vs. Just Du-it (Duit = Money)

This is an interesting take from an UMNO man Sakmongkol AK47 .  I personally view Dato Mohd Ariff Sabri is one the few UMNO man who makes a lot of sense in what he writes in his blog, perhaps one of the few no-nonsense gentlemen.

Now, the brand story of UMNO after the Hulu Selangor so called 'buy-election' have certainly implanted the new proposition into the minds of most Malaysian. "Just Du-it" has in fact sealed the perception that UMNO is all about money, forget about the welfare of the people who deserves help irrespective of race, religion and creed.

I believe this  brand proposition will spell the end of the RAHMAN prophecy in the history of Malaysia.