Saturday, July 31, 2010

F1 Hungary GP weekend

The Budapest GP is set to be another thrilling and exciting race. Looking at the performance of the cars in the practice runs on Friday, it looks like Red Bull and Ferrari will be competing for pole in qualifying today and podium tomorrow.

It was not so lucky for McLaren Mercedes and Mercedes Petronas teams as they struggled for pace. And this is a window of opportunity for Red Bull and Ferrari to close the gap for the constructor's championship.

As for the drivers, Alonso and Massa will need to deliver some magical drive in order to negate the bad press over the Hockenheim team order incident. My bet for the pole and podium will be on Sebastian Vettel in the Red Bull car.

Let's stay tune to watch the live telecast of the FORMULA 1 ENI MAGYAR NAGYDIJ 2010. The entire race distance is 306.630 km of which the F1 cars will do 70 laps each over the 4.381 km race track.
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At the end of the second practice session in Hungary it was the four cars running the much-discussed flexi-wings that headed the times.

Red Bull look like the team to beat and it remains to be seen whether Ferrari can get close enough to the RB6s to to threaten the near-monopoly on pole position they have enjoyed this year.

Fernando Alonso, Ferrari, Hungaroring, 2010

As expected, Ferrari were closer to Red Bull in the second practice session, though only they know how much fuel they had on board. In the tell-tale middle sector, Fernando Alonso was just over three-tenths slower than Vettel, much closer than he was this morning.

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Monday, July 26, 2010

Ferrari is Back! but fined $100K

Finally, Ferrari is back with a 1 and 2 podium finished at the 2010 F1 Germany GP. It was a remarkable drive by Massa leading the race from the start overtaking both Vettel and Alonso in lap 1 before the first turn until lap 49. Follow the in-depth race analysis in the clip below.

Only after 11 races, the red prancing horse are now showing more pace in their cars to otherwise a Red Bull and McLaren duel thus far. Ferrari has certainly geared up their game by one notch for a 3 way fight for the constructor’s title. McLaren is still leading the pack with 300 points, Red Bull with 272 points and Ferrari with this 1 and 2 win is at 208 points.

With the new point scoring system and 8 more races to go this year, it is still too early to call who will take the world championship title. I have a feeling it can only be determined during the final race of the year in the Abu Dubai GP, 12 to 14 November.
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Felipe Massa handed Ferrari team mate Fernando Alonso a controversial victory in Sunday's German Grand Prix as the red team scored their second one-two of the season and the win they were under so much pressure to achieve before the summer break, beating Sebastian Vettel’s pole-winning Red Bull into third place.
Race winner Fernando Alonso (ESP) Ferrari (Right) celebrates on the podium alongside second placed team mate Felipe Massa (BRA) Ferrari. Formula One World Championship, Rd 11, German Grand Prix, Race, Hockenheim, Germany, Sunday, 25 July 2010
Fernando Alonso (ESP) Ferrari F10 celebrates his win.  Formula One World Championship, Rd 11, German Grand Prix, Race, Hockenheim, Germany, Sunday, 25 July 2010
Lewis Hamilton held on to his championship lead as fourth place brought him to 157 points ahead of McLaren team mate Jenson Button, who moved to 143 points after finishing fifth. Red Bull’s Mark Webber was sixth after a race in which he was held back by an engine problem. He and Vettel are now joint third with 136 points, as Alonso closed up on 123 and Massa climbed to 85.
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Sunday, July 25, 2010

Personal interest for this blog

In one of my earlier posting on what to do with this blog when I opened a Wordpress account, I was undecided whether to close or maintain this blog. After much self deliberation, I have finally decided to keep this blog to 'kongkor' about personal interest and thoughts.

From now on, this blog will ‘kongkor’ about Malaysia, Indonesia, Sports/Other Interest, F&B and other miscellaneous stuffs that I happened to come across. It will basically be my opinion piece of which I enjoy sharing and connecting with other people.

While my WP blog will be related more to my work about advertising, branding, communication media, creative ideas/concepts and social media.

Will it be a Red Bull or Ferarri on P1 today?

It was an amazing qualifying session yesterday at the 2010 F1 Germany GP. Check out the pictures in the clip below for more awesome snapshots at Hockenheim, Germany.

And finally all F1 fans especially Ferrari fans have something to rejoice as the pace of the red prancing horse are now back in the front row with both the drivers in the top 3 line-up for the race today. Alonso on P2 and Massa on P3.

It was a huge disappointment for the Mercedes Petronas GP home team where the 7 time former world champion can't even qualify for Q3 in the qualifying round. Should Schumi retire for good?

The race today will be most interesting and the rain factor may just throw in some major surprises for the other teams. So, get ready to watch the live telecast tonight.

My bet is on Alonso with his Ferrari showing very strong pace throughout the weekend.
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Red Bull scored their tenth pole positions from 11 attempts in 2010 at the Hockenheimring.
Take a look back at pictures from the session below in which home hero Sebastian Vettel came out on top with the Ferraris in close pursuit.
Fernando Alonso, Ferrrari, Hockenheimring, 2010
Sebastian Vettel, Red Bull, Hockenheimring, 2010
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Saturday, July 17, 2010

Not new but clever advertising

Although this execution is not new, but the idea of using it with a product and in this case a fixed deposit account, one can see movement and it is used in relations to the interest earn over time.
What better way to describe something visually that is fix, but the longer you stare, it moves slowly and gradually as depicted in the 3 print ads below.
Simple as it may seems, you have to put 1 and 1 together. And trust me, this is NOT easy. Some clients can appreciate simple and creative idea, but more often that ever, clients find it hard to accept after the concept idea have been presented due to it’s straight forwardness.

And in most cases, the client would debate on what seems to be a superb idea only to end up by rejecting the painstaking work at the end of the presentation. And to add insult to injury for the creative souls out there, some nasty clients will even say things like “even my 3 years old child can come out with this idea”.

Then again from the famous words of Ian Batey “when a good creative work cannot be sold, it boils down to just poor salesmanship on our part”.
“It’s fixed but it moves. Double Effect Diposit. A fixed rate of interest that goes up if interest rates do.”
Advertising Agency: TBWA\Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
Published: June 2010
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Friday, July 9, 2010

Great work from Publicis, Indonesia

This is one of the best work I've seen in Indonesia so far using the outdoor media. If I could vividly recall, there were so much brouhaha over the A-Mild billboard using glow-in-the-dark ink a few years back at Jl Asia Afrika. But this, I must say is compelling without having to even mention anything about the brand or product with no HARD SELL copy.

The idea is simple but most relevant with the product They are trying to sell. I suppose it takes a very convincing creative and account team to get the client to sign-off for the production. This is what I like most using the term "SIMPLICITY IN ADVERTISING"

Well done, Publicis.

Advertising Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director: Roy Sagala
Art Director: Yohannes Chayadi / Eddu Enoary / Randy Rinaldi
Copywriter: Dono Yuniarto / Roy Sagala
Agency Producer: Ungky Widyoastono
Typographer: Yohannes Chayadi
Senior Account Director: Iwana Frederika
Country: Indonesia

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Thursday, July 8, 2010

Round 10 - Great Britain GP at Silverstone

Fairuz is now given an opportunity to drive the Lotus F1 this weekend. I am not too sure how this Malaysian will fare in his first drive in an F1 car but I am not too optimistic either.
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Fauzy to drive Lotus at Silverstone

5 July 2010 by Keith Collantine

Lotus reserve driver Fairuz Fauzy will drive in the first practice session at this weekend’s British Grand Prix.

Fauzy will also get behind the wheel of a T127 in practice in Hungary, Singapore and Abu Dhabi later this year.

He has driven in practice once this year, in his home event in Malaysia.

Lotus say Fauzy’s track time will be split evenly between Heikki Kovalainen and Jarno Trulli’s cars. He drove Kovalainen’s car in Sepang.

Read more: Fairuz Fauzy biography

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