Check out this SlideShare Presentation: As we moved forward to an even more CONNECTED world, this slide shows the rising trend and usage of social media in our everyday lives. Marketers and brand owners whether they like it or not, the early adopters of this trend will definitely have a better competitive advantage, an upper hand over the 'somewhat skeptics'
Unfortunately in Indonesia and in my work, I come across more of the 'somewhat skeptics' as opposed to the early adopters. I am still hopeful things will change when they hear more on how we can leverage in a more synergistic approach between the traditional and new media.
Thanks to Tom Smith of Trendstream for the insights.