Sogo Big Sale - NOW ON until 9 Nov, 2008

Center spread print ad in Kompas on Oct 17, 2008. "MAKE SURE YOU GET WHAT YOU WANT"

New sale icon for Sogo, layout of the shopping bags to depict a cityscape = Large, Big

The new icon translated to in-store display. Erected at the right location, not over-doing, neither over kill. It has style.

Envy of the competition!