Tuesday, June 22, 2010

Brand Owners Beware

BP is an international brand and when the brand owners think that they are big and ignore the warning signs and did nothing, disaster will strike. And when it did, it came gushing just like the oil spill at Deepwater Horizon.

How would the PR agency for BP counter the bad press and manage this crisis at hand? What will be their next move to engage the swelling anti-movement? What policies will be adopted and who will be responsible? What will be the communications strategy of the brand after this? Or, will the brand recover from this major disaster?

No sir, definitely not a walk in the park. What will you do?
clipped from mootee.typepad.com

This BP mess is definitely an ecological disaster as well as a brand disaster of the century and it will take us decades to see the real impact. BP has lost half of its market value and there are even considerations for shareholder lawsuits on behalf of BP investors who have lost money because of the Deepwater Horizon oil spill.

Evidence is mounting that BP's directors, officers and executives missed or ignored numerous 'red flags', which had they been addressed, may have prevented the disaster. These actions also exposed BP to criminal and tort liability, and subjected the company to adverse publicity. Years of investment in the brand equity is pretty much gone overnight.

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