Some say that traditional advertising is going to get real tough in the next 3 to 5 years where there are no boundaries in this digital era. Agencies who do not re-invent themsleves will find it hard to even cover their operational cost let alone be profitable.
Is this a reality check for the people working in a small ad agency as opposed to the well established multi-national agencies that has the resources and manpower to change? How would a small ad agency weather the storm and overcome such turbulences?
I wonder.
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