As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.
The following is an outline of best practices to help you craft a practical set of rules to guide representatives as they engage.
1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.
2. Don’t just participate solely in your own domains (Facebook Fan Page, Twitter conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.
3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.