Wednesday, May 19, 2010

Social Media Rules of Engagement

It is good or not to have rules of engagement using social media?

I guess it will be good to have a certain degree of rules to follow and observe so as to keep the sanity of the ever changing social and connected world.

Read all about the rules in a modified version by following the link in the clipped below.
clipped from

As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.

The following is an outline of best practices to help you craft a practical set of rules to guide representatives as they engage.

1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

2. Don’t just participate solely in your own domains (Facebook Fan Page, Twitter conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.

3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.

 blog it

No comments: